Pay-Per-Click (PPC) ads are the sponsored listing advertisements that appear at the top or on the right side of the organic search listings. It sells your services at the cheapest rate possible. It is indeed advertising at its best. Each time someone clicks on your PPC ad, you pay the search engines for that click. Our PPC marketing experts set up and manage cost-efficient PPC campaigns. PPC advertising offers the benefits of full control over your ad copy and keyword targeting. Combined with an SEO campaign, PPC can also be a very effective tool to increase your brand’s exposure in the search engines and increase sales.

To ensure good ROI and better rankings, we at TopLevelSeo implement the following PPC management Process:

Creating PPC AdS

We create appealing ad titles and product descriptions with relevant keywords and search phrases that describe your business in the most apt way. Creating Ads for a Pay Per Click campaign needs specialization. So, our SEO experts create keyword centric Ad copy that precisely reflects your products or services to drive traffic and converts the visit into a sale.

Placing Bids

Bids on keywords largely depends on your monthly budget and Pay-Per-Click goals. We sparingly place the bids, keeping in mind your budget and other parameters of the PPC management campaign. We use your PPC budget intelligently, and place bid amounts on keywords only after doing extensive analysis of your account.

Monitoring of Campaigns

We regularly monitor your Pay-Per-Click campaigns. We keep track of:

* Keywords that are driving quality traffic
* Keywords, Ad titles and Descriptions that result in conversion
* Suspicious clicks
* Keywords and Ads that are driving traffic- but not resulting in conversions

Pay-Per-Click Bid Management

Bid amounts are monitored daily and it is increased or decreased as per the requirements. We also manage your bid amount to assure it is not exceeding the defined budget.

Re-casting of Pay-Per-Click Ads and Keywords

We keep a check on the keywords and ads to identify their performance in the PPC management campaign. The keywords that are not producing good results are replaced with other relevant keywords and ads are tweaked accordingly. We consistently update bid amounts to sustain with the leading positions. Keywords are added and deleted as per the needs. Simultaneously, ad titles and descriptions are edited.

Campaign ROI Analysis

Our PPC services strive to maximize your ROI through effective PPC Campaigns, hence we evaluate and analyze your website’s conversions every week. Through our in-depth website analysis we determine what is working for you and what is not.