On-page optimization deals with the uses of keywords in the content. Our on-page optimization service is comprehensive and covers the following:
Optimizing title, alt and meta tags : Our experienced SEO writers, will write focused, relevant title, description and keyword tags for your website. Robots like this information presented in a certain way, so we deliver the meta tags just the way they want it.We create Meta tags, Title tags and ALT tags that target your keywords. This is done on an individual page basis depending upon the page content, not repeated from homepage tags.
Content optimization : Involves modifications to content , site architecture, anchor text/internal links, navigation, html source Code, w3c validation, website structure & images and naming conventions to help search engines derive context and assign relevance to your pages.We will go through the site and determine which web pages need copy changes in order to better target the approved keywords. Search Engines love quality and unique contents - we prepare suggested copy and submit it to you for approval and implementation.
Adding Sitemaps : A well designed site map assist visitors and search engines in navigation of your site but generally, it is an overlooked aspect of the website design. Sometimes important pages of a website go unnoticed, hence an optimized site map can direct search engine spiders to these deep pages for better indexing. Our expert SEO consultants can design custom optimized site maps for all dynamic as well as static websites.
Adding custom 404 error pages
Checking robots.txt : The robots.txt page is crucial for limiting wasted bandwidth that gets used up by undesired spiders. We can create and maintain your robots.txt file to assure that only relevant robots are getting into your site.
Optimizing internal linking : A precise interior linking structure helps the search engines in crawling all pages of your website and indexing them appropriately. This eventually boosts the search engine rankings of your web pages. We shall write a copy which can be incorporated in your website or edit the existing content and navigation, to find ways to strategically link to other pages of your website.
Competitor Analysis : Analyse the client’s website in order to fully optimize the content, structure and traffic flow.An analysis of your competitors is critical when planning an SEO strategy. One of the first steps we do is analyse your competitors, their tactics and level of success. We determine the site's specific goals and target markets and success-measurement tools.
Website Analysis :We then do a thorough analysis of the site. We examine site structure, navigation, site map and other elements that may hinder search engines crawling and indexing your pages. We will suggest changes to file name conventions and new page names where appropriate.
Identification of possible spider stoppers or trouble spots in the website .